Do you Grub?

GrubHub has some really funny advertisements. While on the subway, I'm always pleasantly surprised by the good-quality humor that GrubHub bestows upon us. Not only this, but GrubHub's customer service is unmatched. If there is ever the slightest hiccup with my order, they do not hesitate to throw a $5 coupon at me. If the problem was actually a real problem, then a $10 coupon is in order. Every time you call GrubHub you feel like you're talking to a real person with an interesting life story and an overwhelming desire to make you feel good. I don't think any other company would sit with me on the phone to analyze why the delivery man was mean to me, and then throw in a $10 coupon to make me feel even better. If this isn't enough, for every 3 orders you make GrubHub gives you four cards to click on, with one card leading to free food. You can even win free food for a year! While you might think these odds are slight, I for one have won much more than my fair share. GrubHub was #4 on Fast Company's 2012 list of top innovative food companies, coming in right after Chobani. No other delivery website makes the list, crowning GrubHub the king of delivery. So what has made GrubHub such a huge phenomenon? Their quirky sense of humor and consistent branding have made many people GrubHub fanatics. Even their subway ads seem to speak to people. Each advertisement boasts their South Park-esque characters engaging in sexy situations, albeit in dorky ways. One of their most recent ads features a couple laying in bed while searching the internet for food, with the woman exclaiming that she wants "Something Spicy!" Their Facebook page is constantly asking customers to fill in the caption for an image of their characters engaged in not-so-ordinary situations. The funniest entry gets free food. Each image generates from 50-200 comments, not so bad considering that they have a little under 100,000 followers (more than any of their competitors). Yelp, Delivery.com. and Seamless have nothing on GrubHub! Sure Yelp has daily food deals and coupons, but who needs them when GrubHub provides you a funny video as a consolation prize when you fail to win free food?