The Immaculate Conception

 How does lululemon attract customers to its stores? I mean, the front of their store sports a logo which looks more like a horseshoe and doesn't really scream high end yoga. I remember one day while walking through New York getting completely lost when my friend told me he was in lululemon. I must have passed the store about 15 times while staring at that logo, wondering what the heck that store was selling. How is it then that lululemon has become such a phenomenon in New York? While at my yoga class I spot the elusive horseshoe mark on quite a number of yoga mats. Does their marketing tactic of providing a sort of cult branding work well for them? Can lululemon achieve what has taken Nike years to achieve by downright refusing to show their brand name? These are the types of questions I want to answer in my blog. I chose the name Adsights since insights are one of the main drivers of amazing advertising. Insights are what separate great advertisements from not so great advertisements. They are those aha! moments that take hours and even months of careful thinking and researching. According to the lululemon site, it took them 20 names to finally come up with lululemon and tons of remaking of the clothes to come to the perfect product they have today.